A real king is known at the table.
The great success of Varvello is also the result of an effective and original communication strategy.
The current advertising campaign highlights the two distinctive aspects of Varvello vinegar with an original and high-impact image.
On the one hand, its characteristic of "KING" of the table, fruit of its noble origins and its aging.
On the other hand, its ability to match perfectly with all the ingredients and with any dish, making any evening "regal".
"Domino" Campaign
How to revive the flavour of certain endless days?
Just a little imagination and a few drops of Varvello Condirè Cream.
And here it is, a simple slice of brie turns into a domino piece.
"Gear" Campaign
An announcement planned after the lockdown, when all of Italy starts again.
Also we got back in motion, and we portrayed it with the ingredients that have always been close to our hearts: imagination, lightness and a pinch of irony.
"Squares" Campaign
Another post lockdown creativity, planned to celebrate the return to the everyday life.
The most beautiful squares of our peninsula are photographed with two exceptional dancers.
Welcome back Italy, reads the title. Together with fantasy, joy and a healthy longing for lightness.
"Spray" Campaign
Anyone who thinks that vinegar is used only for seasoning is very wrong.
This noble product has many other qualities, including those that help clean and disinfect.
With simplicity and naturalness, we present here the two qualities that our vinegar never fails.
"Spa" Campaign
An apple a day keeps the doctor away. And an apple cider vinegar? The answer is in this ad, which describes the health properties of our apple cider vinegar with a very effective visual metaphor.
Are you speechless? One more reason to try it.
"Throne" Campaign
A throne made of fruit, cheese. Or crunchy vegetables. And on this throne, on display, is the king of vinegars. Here is the idea of our institutional campaign to tell a brand from its origins.
"Bugs" Campaign
An improvised dinner, Varvello glaze and your imagination. A unique mix, able to give new life to any dish. Planned creativity in the press, in billboards and, soon, also on your table.
"Bottle" campaign
Who are we? Where do we go? What do we think? What projects do we have? We too have decided to summarize our message by relying on a bottle. And to make it even more effective we wrote it down. In clear letters.
Video campaign concerning Varvello Aceto Reale
15’’ Promotional video
On Certain Occasions, have a King to Announce You.
There are occasions that deserve our best. This is why we thought of including the best of Varvello products in precious gift packages, so as to offer your friends the beauty and goodness of a vinegar that will never cease to amaze you.
